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Get seen. Get trusted. Get chosen.

Agency by SAP is an AI-powered marketing and PR agency that helps ambitious brands grow across Africa and the diaspora. We pair senior strategists with AI tools so your campaigns launch faster and your results are clear every month.

Built by the team behind campaigns for real estate, events, books and programmes in Nigeria, the UK, the US and the UAE.

Lagos

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London

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New York

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Dubai

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The problem

Most businesses post every day and still struggle to turn attention into sales. Ads burn budget without clear reporting, and the press only calls when you already have a story. Now buyers also ask AI assistants which brands to trust, and many good companies simply don't show up.

What we do

Four ways
we grow brands

Start with what you need today and add more as you grow. Every service sits on one brand strategy, so nothing works against anything else.

Pillar · Growth

Growth and Performance

Ads, funnels and WhatsApp campaigns that bring in leads you can count.

Explore growth →
Pillar · Content

Content and Social

Content and video that people stop for, managed every day by a real team.

Explore content →
Pillar · PR

PR and Reputation

Media coverage, founder visibility and reputation care that build trust.

Explore PR →
Pillar · Visibility

AI and Search Visibility

Be found on Google and in AI answers, with chatbots that reply to customers instantly.

Explore visibility →
Why Agency by SAP

Fast like
software.
Careful like
people.

A camera operator and director setting up a shot in a studio
On set
  • AI speed, human judgement

    Our AI tools research, draft and report in hours, and every output is approved by a senior strategist before it reaches your audience.

  • Storytellers at heart

    We come from a production house, so video, documentaries and founder storytelling are built in, not outsourced.

  • Numbers you can read

    You get a live dashboard and a plain-English report every month, with real numbers, good or bad.

How we work

Six steps, every engagement

See the full process →
  1. Free · 30 minutes

    Discovery call

    Goals, budget and fit.

  2. Week 1

    Audit

    An AI-assisted review of your social pages, ads, website, search and AI-search presence, and competitors.

  3. Week 2

    Strategy and plan

    A 90-day plan with targets you sign off.

  4. Weeks 3–4

    Launch

    Content, campaigns and PR go live.

  5. Weekly

    Optimise

    We test creatives, audiences and messages and keep what works.

  6. Monthly

    Report

    A plain-English report and a 30-minute review call.

Packages

From getting seen
to getting chosen

Three plans, from getting seen to becoming the brand people choose. Every plan is shaped around your goals and budget, so tell us where you want to be and we'll send a proposal built for you.

Starter3-month minimum

Get Seen

For SMEs starting out

Your first 90 days, mapped.Custom quote after a free 30-minute call

  • 2 social platforms
  • 12 posts and 4 reels a month
  • Community replies
  • 1 ad campaign
  • Monthly report
Get my proposal →
Growth6-month minimum

Get Trusted

For brands ready to scale leads

Leads you can count.Custom quote after a free 30-minute call

  • 3 platforms, 20 posts and 8 reels
  • 2 ad campaigns
  • Landing page
  • Email or WhatsApp nurture
  • 1 press release a quarter
  • Live dashboard
Get my proposal →
Authority6-month minimum

Get Chosen

For established brands and founders

The obvious choice.Custom quote after a free 30-minute call

  • Everything in Growth
  • Monthly PR placements
  • Founder thought leadership
  • AI search visibility tracking
  • AI chatbot
  • Quarterly video story
Get my proposal →

Ready when
you are.

Ready to grow your brand with a team that moves fast and reports honestly? A strategist will reply within one working day.